Speaker

Huanyu Gu

Marketing Director ADAS, NXP Semiconductors N.V.

Huanyu Gu is Product Marketing Director ADAS for NXP Semiconductors. He has over 18 years of experience in the automotive semiconductors industry and worked in product lines Car Infotainment and Secure Car Access prior to his current role in Radar and V2X.

The Pop in Your Job – What drives you? Why do you love your job?
Huanyu is passionate about continuously enhancing car safety and comfort and achieving the "Vision Zero" through introduction of innovative technologies. He holds an M.Sc. and M.B.A and is based in Hamburg, Germany.

Sessions

Monday, March 17

08:30 am - 08:45 am

Live in Berlin

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Find out what highlights you can expect during the day, listen to the welcome speech of our event chair, learn how you can optimally use the features of our hybrid event environment, and let’s start Day 1!

Presentation

Live Drive – The we.CONECT demo ride with NXP

Monday, March 17

10:45 am - 11:15 am

Live in Berlin

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The commitment of leading car manufacturers to enhance the performance of L3 passenger cars and to make L4 passenger cars available within the next 3–5 years leads to a demand for continuous improvement in automotive radar performance. The next generation of imaging radars must be more efficient in terms of both power and cost, while also delivering further performance improvements, not only in terms of range or resolution, but also in other key parameters such as sensitivity and dynamic range.

As in previous years, visitors to this year’s event will have once more the opportunity to take NXP’s demo car for a test drive around the busy streets of Berlin. This will provide them with an insight into the performance of a 24T24R imaging radar and demonstrate how it senses 4D, finer, further and always.

To pre-register a time slot for the live driving demo, please visit the NXP virtual booth and follow the link in the notes section or visit the NXP booth in the exhibition area.

Networking
One2Ones

A | Intelligent Perception Stream

Monday, March 17

11:15 am - 01:15 pm

Live in Berlin

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WP Case Study

This stream explores the next generation of radar and AI-driven validation techniques shaping the future of autonomous vehicles. Discover how high-resolution and imaging radar systems enhance perception for L3–L5 autonomy, enabling safer and more efficient navigation. Learn about cutting-edge radar signal processing, virtualization for testing, and sensor fusion strategies. Finally, uncover how AI and automation accelerate validation, reduce costs, and streamline deployment for scalable autonomous driving solutions.

A | Intelligent Perception Stream | Solution Study

Monday, March 17

11:45 am - 12:15 pm

Live in Berlin

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Over the past year, a number of encouraging market developments have further accelerated the global roll-out of imaging radar. The 1st entry imaging radar went into volume production across all models at a leading EV manufacturer in China. The success has impressed the market and more OEMs will follow. On a global scale, leading car manufacturers have set targets to make next generation L3 or even L4 passenger cars available on a larger scale within the next 3–5 years.

What does this mean for the industry and technology providers such as NXP? This presentation will outline the latest market developments in ADAS and autonomous driving, the emerging requirements for the next generation of imaging radar technology on a global scale, how these requirements will be met and the challenges involved.

  • Global roll-out of imaging radar continues to accelerate
  • The bifurcation of regional imaging radar requirements will continue due to OEM strategies
  • The scale of scalability of imaging radar will continue to expand, given the desire for more capable L3 vehicles and beyond
  • The efficiency of the next generation imaging radar will be a critical determinant of its global deployment
Presentation

A | AI & ML Stream

Monday, March 17

02:30 pm - 04:30 pm

Live in Berlin

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WP Case Study

This stream explores the intersection of AI, data, and safety in autonomous vehicle development. Learn how advanced perception technologies, AI-driven safety engineering, and integrated verification frameworks are shaping the future of mobility. Discover how optimizing datasets, enhancing radar perception, and leveraging virtualization can improve system reliability, efficiency, and real-world performance.

Monday, March 17

07:20 pm - 07:30 pm

Live in Berlin

Less Details

After an insightful & productive day full of presentations & discussions from the industry, our event chair concludes the first event day with a short summary of the most important insights from the sessions.

Presentation

A | Sensor Fusion Stream

Tuesday, March 18

08:30 am - 10:30 am

Live in Berlin

Less Details

WP Case Study

This stream focuses on sensor fusion’s critical role in enhancing safety in autonomous vehicles. Learn how combining radar, camera, and driver monitoring sensors improves perception in challenging conditions, enabling better risk awareness and collision avoidance. Discover how advanced fusion systems create more reliable and safer autonomous driving experiences.

Live Drive – The we.CONECT demo ride with NXP

Tuesday, March 18

10:30 am - 11:00 am

Live in Berlin

Less Details

The commitment of leading car manufacturers to enhance the performance of L3 passenger cars and to make L4 passenger cars available within the next 3–5 years leads to a demand for continuous improvement in automotive radar performance. The next generation of imaging radars must be more efficient in terms of both power and cost, while also delivering further performance improvements, not only in terms of range or resolution, but also in other key parameters such as sensitivity and dynamic range.

As in previous years, visitors to this year’s event will have once more the opportunity to take NXP’s demo car for a test drive around the busy streets of Berlin. This will provide them with an insight into the performance of a 24T24R imaging radar and demonstrate how it senses 4D, finer, further and always.

To pre-register a time slot for the live driving demo, please visit the NXP virtual booth and follow the link in the notes section or visit the NXP booth in the exhibition area.

Networking
One2Ones

Tuesday, March 18

04:30 pm - 04:45 pm

Live in Berlin

Less Details

After another insightful & productive day full of presentations & discussions from the industry, our event chair concludes the event with a short summary of the most important insights from the sessions.

Presentation

Company

NXP Semiconductors N.V.

NXP Semiconductors N.V. brings together bright minds to create breakthrough technologies that make the connected world better, safer and more secure. As a world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets while delivering solutions that advance a more sustainable future.