A | Intelligent Perception Stream | Solution Study
Monday, March 17
11:45 AM - 12:15 PM
Live in Berlin
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Over the past year, a number of encouraging market developments have further accelerated the global roll-out of imaging radar. The 1st entry imaging radar went into volume production across all models at a leading EV manufacturer in China. The success has impressed the market and more OEMs will follow. On a global scale, leading car manufacturers have set targets to make next generation L3 or even L4 passenger cars available on a larger scale within the next 3–5 years.
What does this mean for the industry and technology providers such as NXP? This presentation will outline the latest market developments in ADAS and autonomous driving, the emerging requirements for the next generation of imaging radar technology on a global scale, how these requirements will be met and the challenges involved.
Huanyu Gu is Product Marketing Director ADAS for NXP Semiconductors. He has over 18 years of experience in the automotive semiconductors industry and worked in product lines Car Infotainment and Secure Car Access prior to his current role in Radar and V2X.
The Pop in Your Job – What drives you? Why do you love your job?
Huanyu is passionate about continuously enhancing car safety and comfort and achieving the "Vision Zero" through introduction of innovative technologies. He holds an M.Sc. and M.B.A and is based in Hamburg, Germany.