NextPrevious

Session

A | Intelligent Perception Stream | Solution Study

Monday, March 17

11:45 AM - 12:15 PM

Live in Berlin

Less Details

Over the past year, a number of encouraging market developments have further accelerated the global roll-out of imaging radar. The 1st entry imaging radar went into volume production across all models at a leading EV manufacturer in China. The success has impressed the market and more OEMs will follow. On a global scale, leading car manufacturers have set targets to make next generation L3 or even L4 passenger cars available on a larger scale within the next 3–5 years.

What does this mean for the industry and technology providers such as NXP? This presentation will outline the latest market developments in ADAS and autonomous driving, the emerging requirements for the next generation of imaging radar technology on a global scale, how these requirements will be met and the challenges involved.

  • Global roll-out of imaging radar continues to accelerate
  • The bifurcation of regional imaging radar requirements will continue due to OEM strategies
  • The scale of scalability of imaging radar will continue to expand, given the desire for more capable L3 vehicles and beyond
  • The efficiency of the next generation imaging radar will be a critical determinant of its global deployment
Presentation

Speaker

Huanyu Gu

Marketing Director ADAS, NXP Semiconductors N.V.

Huanyu Gu is Product Marketing Director ADAS for NXP Semiconductors. He has over 18 years of experience in the automotive semiconductors industry and worked in product lines Car Infotainment and Secure Car Access prior to his current role in Radar and V2X.

The Pop in Your Job – What drives you? Why do you love your job?
Huanyu is passionate about continuously enhancing car safety and comfort and achieving the "Vision Zero" through introduction of innovative technologies. He holds an M.Sc. and M.B.A and is based in Hamburg, Germany.

Company

NXP Semiconductors N.V.

NXP Semiconductors N.V. brings together bright minds to create breakthrough technologies that make the connected world better, safer and more secure. As a world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets while delivering solutions that advance a more sustainable future.

NextPrevious