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Session

Privacy by design in autonomous vehicles – Engineering trust through user-centric data protection

B | Standards & Safety Integration Stream | Case Study

Tuesday, March 18

09:30 AM - 10:00 AM

Live in Berlin

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As AVs become more prevalent, they collect and process vast amounts of personal data, raising significant privacy concerns for consumers. To ensure user trust and regulatory compliance, privacy must be integrated into the AV design process from the outset. This presentation explores practical approaches to privacy engineering, demonstrating how Privacy by Design principles can be embedded in both system architecture and user interface development. We will showcase a design study of a privacy-preserving, user-friendly infotainment system that empowers users to control their data while maintaining a seamless driving experience. By blending technical solutions with user-centric design, this session provides actionable insights into balancing innovation with privacy protection in the AV ecosystem.

In this session, you will deep dive into:

  • How to integrate privacy by design into AV system architecture and user interfaces
  • Practical steps for implementing privacy engineering in autonomous vehicle development
  • A design study showcasing a user-friendly, privacy-preserving infotainment system

Presentation

Speaker

Mario Hoffmann

Group Lead Cyber Security, ARRK Engineering

With over 20 years of experience in cybersecurity, including 15+ years in leadership roles, Mario Hoffmann is a recognized expert in automotive security, privacy, and functional safety. Since February 2023, he has been the Group Leader for Automotive Cyber Resilience at ARRK Engineering GmbH in Munich, focusing on compliance with UN ECE R.155/156 and EU GDPR.
Previously, he held key positions at Sono Motors, Continental AG, and Fraunhofer Institutes, leading global teams in securing vehicle architectures and advancing privacy engineering. As Privacy by Design Ambassador (2013), he has contributed to international research forums and industry initiatives, shaping the future of secure and privacy-preserving mobility.

The Pop in Your Job – What drives you? Why do you love your job?
Since more than 20 years I have the privilege working in the area of Cybersecurity and Privacy. First I focused on research in app and mobile security followed by Cloud Security. Since 2016 my team and I have pioneered the end2end integration of cybersecurity and privacy in the automotive product life cycle. I always enjoy, cooperatively, developing and innovating security & privacy solutions with my teams of experts. My goal is to foster the realisation of secure and privacy-preserving products and services simplifying the users’ lives.

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Company

ARRK Engineering

https://engineering.arrk.com
ARRK Engineering is a globally active development partner for the automotive and mobility industry, specializing in comprehensive support throughout the entire product development process—from the conceptual phase and series development to the validation and system integration of mechanical and electronic components. The share of development tasks in the fields of e-mobility, autonomous driving, and software development within a digitized development environment has been steadily increasing for years and is becoming ever more significant. Through highly efficient project management, we work closely with our customers to achieve their development goals. We rely on the long-standing, interdisciplinary expertise of our 1,800 employees at locations in Germany, Romania, the Netherlands, Malaysia, the USA, Japan, and China. Around 800 of them are based at ARRK Engineering’s headquarters in Munich, Germany.
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