NextPrevious

Session

Tech Take

Monday, March 17

10:45 AM - 11:15 AM

Live in Berlin

Less Details

In this demo, we explore the transformative role of AI-driven data analytics in advancing ADAS and autonomous driving development. By integrating AI algorithms, cloud-based data management, and hardware-in-the-loop (HiL) simulations, we unlock new efficiencies and reliability in ADAS/AD systems. Using real-world examples and case studies from b-plus projects, attendees will gain practical insights into leveraging AI to accelerate development cycles, enhance performance, and address industry challenges. You will:

  • Learn how AI-driven data analytics and HiL testing accelerate development and improve system reliability for ADAS/AD
  • Understand the benefits of cloud-based platforms for secure, scalable, and collaborative data management
  • Gain practical knowledge from real-world case studies showcasing the tangible impact of AI in automotive advancements
Networking
One2Ones

Speaker

Marius Reuther

CEO, b-plus automotive GmbH

Before completing his studies, Marius Reuther founded Incenda AI to address AI data quality challenges in the automotive sector, which became a key driver of innovation and led to the integration of its team and technology into b-plus in 2023. Now, as CEO of b-plus automotive GmbH, Marius works with a highly skilled team to advance cutting-edge solutions in data-driven automotive software, shaping the future of intelligent and connected mobility together.

The Pop in Your Job – What drives you? Why do you love your job?
As an engineer at heart, I enjoy the daily challenges of the automotive industry. Each day unfolds with unique tasks that ensure no two days are the same. Leading a team to meet these challenges and deliver sustainable, innovative solutions is the driving force that gets me out of bed early in the morning and keeps me going late into the night.

Company

b-plus automotive GmbH

The b-plus Group is with more than 230 employees an international leading development partner for advancing technologies in the fields of autonomous driving, driver assistance systems and the automation of mobile machines. With its development tools, automotive software and mobile automation divisions, it offers its customers a wide range of measurement technology, software and hardware. As a long-term partner, b-plus accompanies its customers from the identification of the problem to the implementation of the development solution and beyond. The teams at the Deggendorf, Regensburg, Cham and Lindau locations work hand in hand to provide comprehensive and holistic solutions.

NextPrevious