Monday, March 11
08:30 AM - 08:45 AM
Live in Berlin
Less Details
Find out what highlights you can expect during the day, listen to the welcome speech of our conference chair, learn how you can optimally use the features of our hybrid event environment and let’s start Day 1 of our Tech.AD Europe!
As a product manager at we.CONECT Global Leaders GmbH I am in charge of my own automotive event portfolio. Our conferences bring more than 200 industry experts and decision-makers together and help them exchange experiences and ideas with their peers from the automotive community.
Dr. Bjelica is the Associate Professor at the FTN Uni Novi Sad, a Functional Safety Instructor at the University of California San Diego, and the CEO of NIT Institute. He actively participates in research and innovation activities for various computer-engineering sectors, focusing on consultancy and training in the fields of system safety, functional safety, automotive engineering, and consumer electronics. During his career, he consulted companies in the automotive industry (ZF Germany, TTTech Austria, Qualcomm Automotive USA, Daimler Germany) and also other companies in consumer electronics, industrial machinery, and computing domains. He is a frequent participant and a speaker at major industry events worldwide. Dr. Bjelica holds a Ph.D. degree in computer engineering from the University of Novi Sad, Serbia, as well as an Academic Safety Engineer degree from the FH CampusWien - Vienna Institute for Safety and Systems Engineering (Austria). His professional and research focus is on complex system and software architectures with specific interactions and virtualization. He authored over 100 publications across major journals and scientific conferences and holds 30 patents.
The Pop in Your Job:
My personal passion and also the one of the institutions I collaborate with is the ability to craft useful, safe and secure next-gen technologies based on software. Software started to dominate automotive architectures. However, the software engineering approaches which are widely used are based on an open-source, community-driven, deploy-debug-update mindset that poses great risks to automotive products. We are striving to crack these development principles and to give birth to modern, structured and safe development approaches while still retaining versatility of software development paradigms.